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All Leadership Account Executive Design Marketing Operations

Abby Georgacopoulos

Abby Georgacopoulos, Director of Marketing, has over 14 years of experience in design, marketing, communications, digital media, and project management. She is both creative and analytical, which makes her passionate about marketing for results. Abby effectively uses creativity to tell a story, solve a problem, or elicit action. She loves digging in to understand the nuances of her customers and anticipate their strategic needs. She can often be seen filling her walls with sticky notes and ideas.


I met Carrie Fisher at an event where she spoke about her struggles with bipolar disorder. Had a nice chat and got her autograph.


The Grateful Dead


I've been to Greece 3 times (so far,) with the goal to go every 2-3 years with my husband's family. I know just enough Greek to get around, but my daughter already knows more than me!

Alex Karan

Alex has concentrated his 25 years of design experience into creating immersive award-winning exhibit environments that create lasting impressions. Alex can generate quality structural concepts while providing premium graphic design content.

Most Famous Person You've Met

Princess Leia's Mom, Debbie Reynolds, at a dinner party.

Favorite Quote

"Whatever you are, be a good one." ~ Abraham Lincoln

If You Were a Character in a Movie, Who Would You Be and Why?

I would be Joey Gladstone from Full House because, even as an adult, you're never too old to be a complete goof.

Alyssa Cuevas

Alyssa Cuevas spent three years working on the front end of the industry helping set up trade show floors and as a marketing booth staffer. Now working in TradeTec’s High Volume Small Booth (HVSB) program, her previous experience has allowed her a better understanding of the trade show industry from booth products and services to marketing. In her role, Alyssa primarily focuses on client returns where she takes an inspection of the asset parts and graphics to make sure there are no damages, confirms the number of crates, and returns the assets to their shelves. She enjoys that there is never a dull moment and that each day is different. 


I love to volunteer for community events and volunteer weekly at Feed My Starving Children in Schaumburg.


The Lumineers


I would definitely be Phoebe from Friends because of her insane humor, honesty, and she's vegetarian too!

Bill Lauf

Bill Lauf is a 33-plus year veteran of the exhibits industry. He was the sales trainer for Skyline Exhibits, Inc. for 14 years and is currently the principal of William Lauf Consulting, LLC, a company dedicated to trade show marketing and sales expertise. Bill works with TradeTec on an ongoing basis to provide internal training, seminars, and workshops as well as client event marketing information, instruction, and support.

Brian Lanning

Brian Lanning, Director of Sales, has spent over 17 years helping clients create memorable brand experiences. He has been involved in all facets of face to face marketing, from the warehouse to the board room, from concept design to implementation. This fast paced, high energy, ever changing business fits nicely with Brian’s lively personality, and nothing feels better to Brian than exceeding client’s expectations and creating relationships that go beyond the business world.

Casey Mieszala

As a TradeTec Ambassador, Casey travels across the country to support clients with all their needs from installing and dismantling booths to trouble shooting during the show. Joining the TradeTec team in 2015, he has quickly become a go-to on the show floor. While on the road, Casey maintains a clear line of communication with the client to ensure booths are accurately constructed and expectations are met. 

Christy Moore

Christy began her trade show account management career in 2003. Her experience and significant product knowledge allows her to skillfully navigate clients through the show planning process. Christy’s experience spans industries from traditional trade show exhibits to museum and entertainment exhibits. She thrives off the chaos that can sometimes be associated with the industry, and enjoys seeing an entire city built and then demolished only to do it all over again in a different city. Christy understands first-hand that trade shows can be stressful, and believes how you handle every situation will help you succeed and build positive and lasting relationships.


I worked for the East Coast Hockey League for 5 years and then toured with Big Bird for three!


Pride and Prejudice


Reading, painting, and volunteering

Chris Ybarra

Chris Ybarra, Creative Director, has over 14 years of graphic design and industry experience producing trade show environments. His passion for every detail goes into designing the perfect exhibit and event solution for our clients. Chris oversees an award winning design team who share his desire to collaborate and drive a successful experience. They are consistent in staying abreast of industry trends to ensure TradeTec clients have the most innovative solutions and modern expressions to meet their show objectives. Chris enjoys giving back to the industry by mentoring a number of design students as they finish up their degree programs and enter the professional design community.

Favorite Movie

Super Troopers


I was once bit by a fish on the knee at Maroma Beach in Mexico. I'm part of a very elite group, like people who have been struck by lightning. Not everyone can say they have had that happen, and no, I did not get out of the water abruptly and scrape me knee on the ladder.

Why Do You Love Working at TradeTec?

I love giving back to the design community, especially helping young designers prepare for the professional world. Having even the smallest impact on their success makes me feel all warm and fuzzy inside.

Cory Preis

Cory has been embedded in the world of trade shows since 2008. His experience in both the sales and service sides of the industry make him well equipped to take on any trade show project or challenge. Cory is a creative and effective problem solver, with an affection for world cultures and exotic foods. He has traveled the globe to develop TradeTec’s international exhibiting program, meeting with companies across Europe, Asia, and South America to establish a dynamic global partner network. In his international role, Cory handles everything from concept to completion, helping U.S. companies exhibit abroad with confidence.

Favorite Song

"Hurt" - by Nine Inch Nails, but Johnny Cash's cover version.

If You Were a Character in a Movie, Who Would You Be and Why?

I would definitely be "The Wolf" from Pulp Fiction, because when faced with adversity and chaos I deliver.

Favorite Quote

"Live free or die." ~ Official State Motto of New Hampshire

Dan Hendry

Dan Hendry began his career in the trade show industry over eight years ago. His role is twofold, as the Account Manager he works to help clients stay on budget by quoting projects and creating timelines. Dan communicates daily with the design team to ensure they have every specification, and with vendors to confirm materials are ordered, cut correctly, and assembled. As the Department Lead, he provides coaching and training through daily huddles to discuss ongoing projects and challenges. Dan is also championing TradeTec’s Lean Process Improvement program to build effective best practices.

Deborah Rodriguez

Deborah Rodriguez, a former client of TradeTec, loves the trade show industry. She is detail-oriented and passionate about getting it right every time, which is why she is the perfect fit for the fast-paced nature of this industry. 

Dom Montanaro

Dom worked as a TradeTec Ambassador for four years, which provided him with first-hand experience building exhibits and he is an expert at thinking on his feet. Now as the Assistant Warehouse Manager, he taps into that knowledge daily as he co-manages the service team, oversees project schedules, and trains the techs on install and dismantle best practices. Dom has developed strong relationships with clients and as requested will travel to show and manage the installation and dismantle of booths. 

Heather Bundgaard

Heather’s marketing career started more than 22 years ago with a focus on trade show planning and execution. Her current role as a senior exhibit consultant allows Heather to work with various companies and industries on their trade show needs from design to implementation and asset management. Heather strives to provide the best customer experience, relieve her clients of stress, and prevent wasted time and money.

Favorite Musician

Eric Church & Aretha Franklin

What Actress Would Play You in a Movie?

Anna Kendrick

Favorite Quote

"Sometimes the smallest step in the right direction ends up being the biggest step of your life. Tiptoe if you must, but take a step. Live your life, not someone else's." ~ Naeem Callaway

Jackie F. Biggs

Jackie F. Biggs is a 20-plus year veteran in the trade show industry. She started her career in marketing prior to moving into sales. Her goal is to provide any industry resource, support, and education her clients need to create a successful trade show program. Jackie prides herself on being a dedicated and reliable partner her clients can turn to for whatever they need and make it happen. She views herself as a part of her client’s team, and is committed to making each show a success. Her ability to put her clients at ease and build trusted relationships comes from her core values to always be honest, open, and transparent no matter the situation.

Favorite Quote

“Great things never come from staying in your comfort zone.”

Favorite Song

“Detonation Boulevard” by The Sisters of Mercy & “When Miracles Fly” by The Floating Men

Hobbies & Interests

I enjoy gardening, refurbishing furniture, and going junking.

Jenny Hertel

Jenny Hertel began her career in the trade show industry in 2005. She spent six years working as an Account Coordinator when a shared idea for a program dedicated to building small booths, now known as High Volume Small Booth (HVSB), became a reality. Together as a team, the HVSB program was born and has grown into something far greater than expected. On a daily basis Jenny pulls assets, stages booths and takes photos, creates billing, and prepares packages for shipping. Jenny enjoys the active fast-paced nature of her role and during busy season can have up to 14 orders shipping out a day. 


I have run 8 marathons (pre kids) - Chicago 5x, Las Vegas, Quad Cities, and Phoenix. Would love do another one, but not sure if I will be able to find the time with two little kids!


Back to the Future trilogy


I love having a job where I can do some admin work, yet get up and move and be active throughout the day in the warehouse. It's the perfect combo!

Jerry Cizek, IV

Jerry Cizek, IV will go the extra mile for every client. Details, flawless execution, and customer service are a few of the things that make him tick. He grew up learning about trade shows from his father, GM of the Chicago Auto Show and President of The Chicago Automobile Trade Association. His experience spans business development, event planning, and client partnerships in various industries including automotive, hospitality, and retail.

Fun Fact People Wouldn't Expect About You

While living in Las Vegas I took several flying trapeze lessons. If the Ringling Brothers hadn’t closed their doors I might have ran away to join the circus.

What Actor Would Play You In A Movie?

Tom Cruise - I mean we’re practically twins!

Why Do You Love Working At TradeTec?

I love the trade show industry because I get to work with marketing professionals in all different industries. Every show is unique and no two projects are alike.

Ken Buckman

Ken Buckman, CEO, loves the excitement, heartbreak, thrill and agony of being given the privilege to run a company. Through almost 24 years and an encyclopedia worth of insane to truly entertaining experiences, Ken feels like things are just now starting to get interesting. The economy of the last few years added several chapters of “thick skin” and an even better appreciation for the incredibly talented and energetic team Ken gets to work with daily.

Kim Zarro

Kim has been in the trade show industry for over 10 years. Her previous experience as a project manager within the construction industry helped her quickly adapt to the trade show world. On a daily basis Kim manages client expectations and timelines with expert precision.

Laurie Young

Laurie Young has over 10 years of experience in the trade show industry with roles including sales, planning, show services, operations, event marketing, and actual exhibiting. She is also a certified Project Management Professional (PMP). Her diverse experience allows her to completely understand the challenges in front of clients and coach them through the process of creating successful exhibits. On top of all this, we hear her son is a pretty awesome hockey player too.

Fun Fact People Wouldn't Expect About You

I worked at a Top 40 Radio Station in college, both on air and in promotions.

Favorite Quote

"It's not the brains that matter most, but that which guides them - the character, the heart, generous qualities, progressive ideas." ~ Fyodor Dostoyevsky

Why Do You Love Working at TradeTec?

I enjoy the fast-paced, high-pressure challenges that come with my job. When it all comes together and the show floor opens, that's my favorite part!

Lindsey Shiffler

Lindsey began her marketing career in 2007 and is the face behind TradeTec’s social media content and client events. She is a dynamic and creative content writer and enjoys finding unique ways to capture stories. She loves music, movies, Harry Potter marathons, and Justin Timberlake. #sorrynotsorry #lolololol

Favorite Quote

“Live fast, pet dogs.” ~somewhere on Instagram


Jason Segel at a book signing, and he sang the Dracula Opera from Forgetting Sarah Marshall.

What Actress Would Play You in A Movie?

Jenny Slate.....or Seth Rogen

Lisa Venegas

Lisa Venegas is a veteran of the trade show industry with over 20+ years of experience ranging from exhibit sales, to working for a large machine tool manufacturer as their Trade Show Marketing Manager. She brings a high energy vibe to TradeTec and likes to get deeply involved with her projects to ensure her clients get maximum results from their programs. You understand Lisa’s passion for the industry immediately upon meeting her and her clients all love her creative, hands-on approach to meeting their exhibit needs.

Favorite Quote

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." ~Ferris Bueller

Fun Fact People Wouldn't Expect About You

I love to fish and own my own 19-foot fishing boat. I've fished in a big Musky Tournament in Hayward, Wisconsin and my goal is to be the first woman to win the event.

Why Do You Love Working at TradeTec?

I got hooked on the trade show business when I was 20 years old, and I've been working in the industry ever since. I am fortunate to find a career that combines my love of creative design and working with people to grow their business.

Maria Borrero

Maria Borrero is a veteran in the trade show industry with a diverse sales background. She has spent more than 25 years building lasting relationships with clients in a variety of industries. Maria serves as a liaison for her clients to ensure all aspects and logistics meet their needs from pre-, during, and post-show initiatives. Known for her excellent customer service, being a bilingual speaker elevates her ability to effectively communicate with her clients. Maria’s goal is to help each of her clients overcome their challenges by working one-on-one to develop creative solutions.

Favorite Song

"Miss Independent" by Ne-Yo

Hobbies & Interests

Spending time with my kids, music, and dancing.

Mark Beasanski

Mark Beasanski joined TradeTec in 2015 and manages the day-to-day operations of all trade show exhibits during staging, shipping to show, and maintaining client assets. He works directly with Account Service to ensure his team has accurate details to build each exhibit to precise specifications. With more than 10 years of logistics and warehouse management experience, Mark has developed a keen eye for detail and understands the importance of an organized and efficient workspace. Mark is also part of TradeTec’s Lean Process Improvement team dedicated to creating effective best practices. 


"I'm a peacock, you gotta let me fly."


I can levitate.


The employees at TradeTec are the best I've ever worked with. We thrive in the rush. It drives us.

Matt Franklin

Matt Franklin, a graduate from the Illinois Institute of Art – Schaumburg, has a deep understanding for branding and elevating visual design. His experience as a graphic designer has given him the skills to start a project from the ground up and creatively take designs to new heights.

Fun Fact People Wouldn't Expect About You

I travel to the Ozarks every summer to camp.

What Actor Would Play You in a Movie?

Zach Galifianakis

Favorite Quote

"Just when I thought you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself!" ~ Harry Dunne, Dumb and Dumber

Matthew Schneider

Matthew Schneider has over a decade of experience serving the trade show exhibits and events industry. His clients are industry leaders with a keen focus on corporate image, brand identity, and market place position. Matthew helps his clients execute their aggressive marketing objectives, and exceed their sales goals. Recent corporate event accomplishments for Matthew include executing a private exhibition for City of Chicago Mayor’s Office, hosting President Hu Jintao of the Peoples Republic of China, as well as a media event day for Austrian based Fronius, LLC., with Governor Mitchell E. Daniels of Indiana to unveil their new North American Headquarters.

Fun Fact People Wouldn't Expect About You

I juggle torches, knives, and clubs, but chainsaws have always seemed unnecessarily over reaching. I mean, what is that guy trying to prove?

Most Famous Person You've Met

I met guitar legends Eric Johnson and Brad Whitford together at a bar.

Favorite Villian

Jack Nicholson, The Shining

Matt Waterwall

Matt draws on 10 years of experience in the trade show industry as a Account Executive. Understanding your brand and its relationship to your clients, prospects, and industry is the foundation to his consultative approach. Matt’s goal is to create a branded trade show environment or event that serves as an exciting marketing vehicle to maximize your ROI. Matt is eager to evaluate your current program and show you how to get the greatest return on your investment.

If I Was a Character in a Movie, Who Would You Be and Why?

I would be Alan from The Hangover, because what you see is what you get. He's stylish and who has more fun than Alan?

Fun Fact People Wouldn't Expect About You

I worked as a news anchor and reporter for 10 years right out of college.

Hobbies & Interests

I love live music and will see a show about every chance I get.

Patrick Rudlang

Patrick holds a degree in Exhibit Design from Bemidji State University in Minnesota, where he graduated Magna cum laude. He strives to discover ways to bend the fundamentals of design and works to continue his education in the trade show industry.

If You Were a Character in a Movie, Who Would You Be and Why?

I would be Marty McFly from Back to the Future, because I can time travel.

Hobbies & Interests

Swing and ballroom dancing, acting, and playing violin.

Favorite Song

"Luck Be A Lady" by Frank Sinatra

Rachel Rodriguez

Rachel worked in TradeTec’s High Volume Small Booth (HVSB) program for three years, which provided her with a first-hand understanding of trade show products, graphics, and booth staging. She often taps into that experience and knowledge in her day-to-day tasks as an account coordinator. Rachel is passionate about being the best at her job, and clients have come to rely on her friendly nature, level of detail, and sense of urgency to meet deadlines.


I would be Willy Wonka because think of all the freaking candy!

Favorite Song

Walking in Memphis by Marc Cohn

Favorite Movie

Dead Poets Society

Ryan Lovell

Ryan spent over 5 years as a TradeTec client, planning and executing over 100 trade shows. Due to the excellent partnership with TradeTec, Ryan’s company was acquired for 7x the earnings. After the acquisition Ryan eventually decided to join the TradeTec team as a sales executive. He draws on his experience as a trade show manager to help his customers find the right solution.

Fun Fact People Wouldn't Expect About You

I played rugby in college for two weeks, and I am pretty sure I broke my ribs.

Why Do You Love Working at TradeTec?

The talent and culture at TradeTec is amazing. I liken it to a mullet - business in the front and party in the back.

What Actor Would Play You In A Movie?

Younger me - Rob Dyrdek. Current me - T.J. Jagodowski from the Sonic commercials.

Tom O'Shea

Tom O’Shea spent more than three years working on the transportation and logistics side of the trade show industry as an account coordinator. When he made the move into sales, Tom’s ability to draw on his experience managing move-in schedules, freight logistics, and onsite communication proves to be a valuable resource for clients. Tom’s goal is to become an extension of each clients’ team by working together to understand their needs and challenges to create the best solution.

Favorite Movie

Remember the Titans

Favorite Song

"Happy" by Pharrell Williams

Hobbies & Interests

I enjoy spending time with my family and friends, reading, and watching sports.

Toni Sawilchik

Toni Sawilchik has been in the B2B sales industry for more than seven years working with small, mid-sized, and large companies. Known for being an exceptional listener, clients feel confident working with Toni due to her detail-oriented nature and her consistent project updates and follow through. Toni approaches each project with fresh eyes as she believes there is not a one-size-fits-all solution and every clients’ challenges should be individually met.

Fun Fact People Wouldn't Expect About You

I have run 10 full marathons and I am an Ironman.

Favorite Villian

Darth Vader

Favorite Quote

"Fear has two meanings - forget everything and run or face everything and rise. The choice is yours." ~ Zig Ziglar

Troy Trice

Troy Trice, President, has been in the trade event industry since 2001. He became General Manager and co-owner of TradeTec in 2010. His experience in sales has helped him understand the obstacles and areas of focus to be successful within this industry. He is passionate about sales and advancing opportunities, building new relationships, and going above and beyond for clients. Troy is dependable, organized, and a problem solver. As President, Troy oversees all operations, support, and services.

Favorite Band

Dave Matthews Band

Fun Fact People Wouldn't Expect About You

I was a librarian in college as part of a work program.

If You Were a Character in a Movie, Who Would You Be and Why?

I would definitely be Luke Skywalker because I believe in the power of the force, leadership, and always love the underdog.

Victoria Conti, CTSM Gold

For the past 23 years, Victoria has excelled as an Account Executive with Skyline by forging and cultivating lasting relationships. Victoria is proud of her client retention and new account development rate. Her clients can always count on Victoria to deliver and quickly troubleshoot issues with the utmost professionalism. Her ability to keep the big picture in mind while using her highly effective project management, decision-making and communications skills results in consistently exceeding expectations.

If You Were a Character in a Movie, Who Would You Be and Why?

I would definitely be Wonder Woman because I am her, every day of my life.

Hobbies & Interests

Rollerskating, biking, beaching, and reading.

Most Famous Person You've Met

I met Julia Roberts in a dance class!