Old World Industries (Peak) at AAPEX 2017
40 x 50
SKYRISE® Exhibit System / ENVOY® Exhibit System

For this project, Old World Industries (Peak) needed to reconfigure their existing assets from a 20x100 to a 40x50 exhibit while still providing them with booth functionality, ample product displays, and showcasing the Old World and racing relationship.

To accomplish this, TradeTec designers took their existing assets and turned them into a double deck island hybrid with two meeting rooms and an open deck loft space. The booth was equipped with five Envoy kiosks that served as shelving for product displays, a custom BlueDef counter, and all new graphics including a custom 3D logo cutout. 

The WOW factor of the booth was the Old World race car and professional race car driver appearances that are sponsored by Peak.