Throughout my years in the trade show world, I've seen many exhibit staffers fail to engage attendees on the show floor and instead cluster together and talk amongst themselves. To be honest, I should not be shocked, but why is it still a challenge for companies to train productive staffers who proactively engage with attendees?
Three culprits come in mind — failure to define staffing size and roles, lack of training, and little or no visibility from top management.
How can you avoid these exhibit staff pitfalls and create a winning trade show team? Click here to read on!
Bill Lauf, Trade Show Strategy Consultant
Bill Lauf is a 35-year veteran of the trade show industry and has worked with TradeTec since 2014. With his previous experience as sales and trade show marketing educator, Bill brings a positive energy and sense of fun to his work. Bill is an accomplished speaker, having presented hundreds of live and online event marketing seminars and facilitated client workshops for booth staffers and their managers in how to maximize their personal and organizational effectiveness.
Founded in Chicago in 1999, Skyline TradeTec produces innovative trade show exhibits with unmatched customer service and a promise of NO POST SHOW BILLING™ for clients. As an endorsed provider of Skyline products, TradeTec offers the highest quality modular exhibits and portable displays, as well as custom and hybrid solutions. Skyline TradeTec has 6 locations in 5 states, has served over 6,000 clients, and has completed over 50,000 projects worldwide. Learn more about TradeTec at SkylineTradeTec.com.