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October 20, 2016

How to Get Focused For Your Upcoming Trade Show

Ryan Lovell, Account Executive

It’s that time of year again. The leaves are changing colors, pumpkin-spiced everything, and another busy trade show season is upon us. As the fall trade show season ramps up, it is good to make sure your ducks are in a row. From preparing goals and show floor talking points, to staffing your booth, there are many aspects that go into planning a successful trade show. These 10 tips will help you get ahead of the competition!

1. Stay on your feet and get in the aisle

Make eye contact, smile big and often. Also, don’t be afraid to end long-winded conversations from neighboring booth staff, recruiters or someone who you feel isn’t genuine in your services.

2. Set attainable goals

Whether these are set by management or yourself, it is good to have a clear set of goals you’d like to accomplish when attending a show. Otherwise, how can you evaluate whether you were successful?

3. Prepare talking points

Have openers and questions rehearsed to entice the right attendees into your booth, and enough business cards to last the full show. Also, make sure to provide a backup phone number while you are out of the office.

4. Network, network, network

This goes back to setting attainable goals. Networking with clients and prospects is important. Attendees are often busy on the show floor, so reach out and invite key contacts to dinner.

5. Give constructive feedback

It is always good to take notes on what went well and what didn’t. Be sure to collect feedback to give the trade show manager, especially if they are not there.

6. Show your appreciation

The service and labor teams work hard to make sure your booth is set up correctly and on time. Doing something nice for them, such as buying lunch, goes a long way.

7. Staff your booth

Most importantly, never leave your exhibit booth empty! Keep brochure racks, giveaways, samples, etc. stocked, and keep employee food and beverages out of sight.

8. Look your best

Wear shoes that look good and feel good. Nothing is worse than sore, blistered feet on day two. If possible, try to get six hours of sleep or more. Being well-rested will give you a leg up on the competition.

9. Location, location, location

A more expensive hotel closer to the venue will not only minimize your travel time to the convention center, but also save you money on cab rides and other transportation.

10. Pack travel tech

The days leading up to a trade show can be stressful. Avoid adding more troubles and make sure you pack travel technology gadgets, such as phone chargers, power banks, headphones, and any other necessities.

Whether you’re a seasoned or rookie exhibitor, there are a lot of factors that come into play when exhibiting at a trade show. Although the tips above may seem minor in the grand scheme of things, adding these to your to-do list will help you feel prepared and focused on the show floor.

Are you getting the most out of your trade show program? Discover TradeTec’s capabilities with a customized assessment of your current program. Click here to start your experience.

About TradeTec:

Founded in Chicago in 1999, Skyline TradeTec produces innovative trade show exhibits with unmatched customer service and a promise of NO POST SHOW BILLING™ for clients. As an endorsed provider of Skyline products, TradeTec offers the highest quality modular exhibits and portable displays, as well as custom and hybrid solutions. Skyline TradeTec has 6 locations in 5 states, has served over 6,000 clients, and has completed over 50,000 projects worldwide. Learn more about TradeTec at SkylineTradeTec.com.